1. It Just Works
There is no guesswork, no wondering which cable goes where, no device drivers to worry about or jibberish settings – hardware acceleration, virtual memory, TCPIP, BIOS settings! You just want the computer to work, it is 2007 isn’t it? Thankfully, Macs are amazingly simple yet reliable to operate. Your toaster doesn’t crash. Your kitchen sink doesn’t crash. Why should your computer? Think of the countless hours you would save if your PC worked on your time. Mac offers absolutely flawless integration of hardware and software. Only with a Mac do you get a system built by the same people who make the OS, the applications, and the computer itself, so it’s been perfectly tried and tested long before it’s on your desk.
2. It Plays Hard
If you’ve ever wanted to make a movie, publish your own podcast, create gorgeous coffee-table books, produce a Hollywood-style DVD, state your views in a daily blog, make beautiful music, or any combination of the above, you’ve definitely come to the right place. While the standard PC comes with calculator, control panel and a game of Solitaire (yawn), the Mac and its free iLife software suite is ready to convert all your CDs into iPod-ready high quality music library with album art, edit your home movies, create home-made DVDs and manage the growing photo library you’ve been adding from your new digital camera, right out of the box! These softwares are made by Apple, and feature the trademark simplicity and gorgeous eye candy. The end results will wow friends, foes and family.
3. It Works H
ard Do you know how to get ahead at work? Stand out. Yes, not only by presenting yourself with good hygiene and a career-driven personality, your work has to show an edge that races you ahead in the next round of promotion. Powerpoint templates are the best examples of what not to use if you don’t want a meeting to turn into a snooze-fest. With Mac iWork to complement your Microsoft Office for Mac OS suite, you can choose to create awesome presentations and slideshows that your board of directors have never seen before! The “isn’t Mac more suitable for designers than executives?” dinosaur mentality should be buried like fossil bones. Reality check, a Mac can do anything a PC can.
4. …Including Running Windows
Haven’t you heard? You can run Windows XP and even Vista on an Apple computer. You can easily install both operating systems in one computer and choose whether you want your computer to be a Mac or a PC on startup with a little add-on called BootCamp (it’s free from Apple). The process just involves burning a CD, selecting the installation drive and the usual Windows installation process. No pain, no sweat. Do you know the difference between the mundane task of walking your best friend home versus walking Angelina Jolie home? Yeah well, the everyday task of having to beat the orcs in Warcraft, browse the Net, scan for viruses, work on Microsoft Office, perform regular Windows Critical Updates or play Solitaire, like with your old PC – just got way much sexier.
5. Computer Virus? How Do You Spell That Again?
By the end of 2005, there were 114,000 known viruses for PCs. In March 2006 alone, 850 new threats were detected against Windows. Zero for Mac. While no computer connected to the Internet will ever be 100% immune from attack, Mac OS X has helped the Mac keep its clean bill of health with a superior UNIX foundation and security features that go above and beyond the norm for PCs. For instance, even if you happen to unknowingly open a Windows virus file from your webmail, it does nothing to your Mac. That would be like trying to infect your sofa with the flu.
6. Designs That Turn Heads Apple designers and engineers agonize over every millimeter of every new Macintosh model and every pixel of the user interface. The result: ergonomic products that are the toast of the design world. You can see obsession with detail wherever you look: the space-saving elegance of the all-in-one design of the iMac, the pint-sized perfection of the Mac mini, the anodized aluminum alloy enclosure of the MacBook Pro and the little giant of supercomputing the Mac Pro. Apple’s definitive industrial design ingenuity and incredible attention to form and function, makes even a 5-year-old iMac exciting to look and use. Let’s see, what do I remember of my 5-year-old PC… hmph.
7. Intel Processors
Paul Otellini, President & CEO of Intel has announced at the 2005 Worldwide Developer Conference, the company is developing a grand partnership to create more exciting and powerful devices with Apple. Unlike PC manufacturers who buy the parts and assemble PCs, every Apple computer’s power is the result of massive R&D effort involving thousands of engineers from the world’s leading suppliers to orchestrate a leap in hardware architecture. With the help of Intel Core Duo, Intel Core 2 Duo, or Intel Xeon processor, plus other engineering leaps, the new Macs are up to seven times faster than previous generations. Do you know what this means to users like you? In real world tests, a Macbook notebook computer can power up and be used in 20 seconds flat. Now, try this at home…
8. Everything is Simpler
Want to eject a device from your computer? Just press two buttons. Want to send something through Bluetooth? Click the Bluetooth logo on top of the screen. Want to know how much battery is left on your notebook? The percentage/time indicator is always clearly shown. System Settings? Simple and doesn’t contain anything you don’t want to know or understand. Want to look for a story your sister wrote about you? Just type “beautiful” and Mac OS X Spotlight searches every single document in the computer with the word in it, scouring every paragraph. Who on earth remembers file names?
9. It’s Not Really Upgradeable, But Why Would You?
Vista requires a PC with 1GB of memory, 15GB of free hard disk space, and a powerful graphics card. So upgrading to the new OS from Windows XP can require a significant investment of time and money before you even get around to the Vista part (which can also be expensive). This whole scenario is an alien one for Mac users. While most PCs more than 18 months old will have “issues” upgrading to Vista, the latest Mac OS X runs on Macs built as long as seven years ago.
10. It Will Improve Your Life Skeptics commonly cry “it’s too expensive”, “it can’t be upgraded” and the oldest one, “it’s not fully compatible with my Windows files”. Those anachronistic comments are passé and simplistic. For a bigger picture, just ask any Mac user you know for their opinion, as they would have most likely used both and can paint an accurate description of life with Macs. It also weeds out software piracy, simply because you won’t need it. What you’re buying is a licensed state-of-the-art operating system, productivity suite (movie editing, music, DVD authoring, photo library+edit, blogging, widgets), an impeccably made computer and one of the most reliable combination of hardware that is meticulously engineered together to result in years of computing bliss. By designing a computer from the inside out, Apple could put the iMac on a diet to consist of only a screen, taking away the wire mess and ugly tower housing. Aesthetics is important, but reliability and user-friendliness never goes out of style.
Super-Models of Computing
How would you like your computer?
Gorgeous, very gorgeous or drop-dead gorgeous?
“You can spec it up to 8-core (works like 8 processors in one) supercomputer if you have pockets deep enough. If it’s good enough for Pixar, it’s good enough for you.”
Apple Mac Pro Desktop PC
Two 2.66 GHz Dual-Core Intel Xeon Processors, 1 GB RAM, 250 GB Hard Drive, SuperDrive)
“Just add your own keyboard, monitor and mouse – the most affordable way to start experiencing Macs (but no less sexy).”
Apple Mac mini
(1.66 GHz/1.83GHz Intel Core Duo, 512 MB RAM, 60 GB Hard Drive, Combo Drive)
“Where’s the big black box that holds the CPU and entangled wire mess that I miss so much? Not.”
Apple iMac Desktop with 17"/20”/24” Display
(1.83/2.0/2.16 GHz Intel Core 2 Duo, 1 GB RAM, 160 GB/250GB Hard Drive, SuperDrive)
“Beauty is to be shared, take your notebook out and stand out.”
Apple MacBook 13.3" Notebook PC
(2.0 /2.16 GHz Intel Core 2 Duo Processor, 1 GB RAM, 80 GB /120 GB / 160GB Hard Drive, Combo Drive or SuperDrive)
“No plastics here, its sculpted aluminum casing. Class-leading notebook specs. The ultimate statement in power mobile computing.”
Apple MacBook Pro 15"/17” Notebook PC
(2.2 GHz/ 2.4 GHz Intel Core 2 Duo, 2 GB RAM, 120 GB / 160 GB Hard Drive, DVD/CD SuperDrive, NVIDIA GeForce 8600M GT with 128MB or 256MB of GDDR3 SDRAM)